Social media wasn’t always part of a solid real estate marketing strategy. It used to be viewed as an “add on”. Today, it’s clear that social media platforms are here to stay and using them to amplify your brand can be extremely effective.
Real estate marketing isn’t about posting your awards or touting the number of homes you’ve sold. You’re stats don’t tell me if I can trust you with the biggest financial decision I’ll ever make. Marketing used to be a one-way street. I advertise and you buy. I talk and you listen. Thankfully (since we’re all consumers) we can now choose if we see ads and what ads are served.