LinkedIn, owned by Microsoft, recently rolled out their own mobile native video feature which allows users to create video posts and comments. Users can upload their recorded videos directly via their LinkedIn app. Videos will auto play on silent and can be up to 10 minutes in length.
I know what you’re thinking, “Isn’t LinkedIn more of an online resume?” Well, that’s exactly why they’re trying to revamp their image and move more into the social content space.
Like their competitors, they’ve realized that the future is video. (Let’s if they roll out “Stories” and disappearing content next …)
According to Business Insider, video creators will have access to analytics beyond just “likes.” Creators will be able to see who has viewed their videos, where they work and their roles. note: LinkedIn will provide the job-related analytics only for the “top viewers” of each video.
Why should you use LinkedIn video?
Because it might be the only place left that isn’t over-saturated yet and if you’re even semi-comfortable on camera, you’ll have a head start over those folks who are just starting to use it.
Keep in mind that when you have an active LinkedIn profile, that’s going to come up in search results when someone Googles your name, wouldn’t it be nice if they could get to know you better by watching your videos?
- Include text in your post
- keep your video short and to the point
- Educational content works well- it’s not about you, it’s about your customer
- Tag a few friends who would benefit from the content