Facebook is “getting big” on real estate. Real estate marketing, that is.

Retarketing isn’t a new idea. It’s how Amazon keeps that one thing you didn’t buy following you all around the internet.

Browsing the pages of Amazon, we may click on an item to find out more or place it into our basket. Whatever the reason, we may not initiate or complete a purchase. However, Amazon knows exactly what you’ve been perusing.