Posts tagged "real estate marketing"

Celebrating the retirement of mentor Diane Carpenter, promotion of her protégé, Kristina Gooding

June 17th, 2021 Posted by Blog, commercial 0 comments on “Celebrating the retirement of mentor Diane Carpenter, promotion of her protégé, Kristina Gooding”

The Fidelity National Title Agency Northgate Commercial, commercial and builders services sales team and leadership (left to right): Patti Graham, Vice President/Builder Development Manager; Kristina Gooding, Vice President/Branch Manager; Diane Day, Senior Vice President/Operations Manager; Nydia Ahlmann, Commercial Escrow Officer; and Linda Bruce, Vice President/Commercial Business.

SCOTTSDALE, ARIZ. (JUNE 17, 2021) – Fidelity National Title Agency is pleased to announce a passing of the torch celebration with the retirement of industry mentor Vice President Diane Carpenter and the promotion of her protégé Kristina Gooding to Vice President/Branch Manager of the firm’s Northgate Commercial office.

Carpenter, an industry veteran of 26 years, has been with Fidelity National Title since 2016. She retires as Branch Manager of the Northgate Commercial office, 14000 N. Pima Road in Scottsdale. During her career as a commercial escrow officer, Carpenter personally closed more than 8,000 transactions valued at more than $30 billion.

Carpenter’s experience includes executing sophisticated multiparty transactions for a wide range of projects. It includes master-planned communities as well as commercial, office, industrial, medical, hospitality, multi-family and large vacant land deals for owners, lenders, investors, developers and builders. She has also managed and coordinated major non-real estate escrows, including corporate mergers and acquisitions in addition to complex joint development agreements among various developers and homebuilders.

Gooding, who previously served as Assistant Vice President/Commercial Escrow Officer, is a 15-year industry veteran. She has been with Fidelity National Title for 5 years. Her new responsibilities will be to manage the Northgate Commercial branch, which includes managing personnel, profit and loss responsibility as well as other managerial responsibilities.

“Diane’s commitment to her craft has been exceptional, resulting in an expertise and accumulation of knowledge that ensures a legacy that will always be valued and remembered,” said Mary Lou Paulk, Fidelity National Title President/County Manager. “I want to thank Diane for her dedication to our company and wish her well as she moves forward and welcome Kristina to her new position.”

“Kristina has demonstrated during her tenure with Fidelity innate leadership skills together with her superior technical knowledge in escrow and title making her the perfect person to lead this dynamic commercial team,” said Senior Vice President/Operations Manager Diane Day. “We are so excited that Kristina is ready for the new challenge as Diane heads into retirement. She has been mentored to take the lead and is eager to embrace it.”

Born and raised in the Chicago area, Gooding is a graduate of the Eller College of Management at the University of Arizona. She earned her Bachelor of Science degree in business economics and served as a member of the Alpha Kappa Psi Business Fraternity.

Gooding honed her professional expertise through successfully executing transactions for multifamily, retail shopping centers, industrial, office, residential and vacant land.  Prior to working in title and escrow, Gooding previously managed a variety of new-build and reconstruction projects.

Gooding and her husband Jason have two daughters, Harper (7) and Evelyn (4). Away from the office she enjoys playing softball, reading, relaxing with her family and cheering on the Chicago Bears.

Carpenter is a member of the Arizona State Escrow Association. She earned a Bachelor of Arts degree from the University of Maine. She also holds a paralegal certificate from the Philadelphia Institute. In retirement she plans to spend more time with her family in Maine.

“I love the quote, ‘The only constant in life Is change,’ because it’s so true,” Paulk said. “With change also comes opportunity. Kristina has been an exemplary employee with Fidelity since 2016.  She has acquired extensive commercial escrow and title experience while working as Diane’s protégé for the past 15 years.”

Proud to Announce Fortune 500 Ranking for 2021

June 17th, 2021 Posted by Blog 0 comments on “Proud to Announce Fortune 500 Ranking for 2021”

𝑷𝒓𝒐𝒖𝒅 𝒕𝒐 𝑨𝒏𝒏𝒐𝒖𝒏𝒄𝒆 & 𝒉𝒐𝒏𝒐𝒓𝒆𝒅 𝒕𝒐 𝒔𝒉𝒂𝒓𝒆 𝒕𝒉𝒂𝒕 𝒘𝒆 𝒉𝒂𝒗𝒆 𝒓𝒂𝒏𝒌𝒆𝒅 288 𝒐𝒏 𝒕𝒉𝒆 𝑭𝒐𝒓𝒕𝒖𝒏𝒆 500 𝒇𝒐𝒓 2021.

⭐️ Fidelity is the Highest Ranked Company in the Title Insurance Industry.
⭐️ Selected by FORTUNE® as one of America’s Most Admired Companies.
⭐️ Named to the FORTUNE 500® on an annual basis.
⭐️ Up from 375 in 2020 & 402 in 2019.
⭐️ Claims Reserves at $1.6 Billion +.
Our standings with third-party rating agencies are a testament to our longevity, financial strength, and claims paying ability.


Thank you so our wonderful clients and business partners who support us every step of the way. We love being part of the process to make the dreams of home ownership dreams come to life.

The Maricopa County Real Estate Market Snapshot

February 27th, 2020 Posted by Blog 0 comments on “The Maricopa County Real Estate Market Snapshot”

February Market Snapshot

The average sales prices continue to rise. Active listings continue to decline based on demand. Average days on market has been consistent. Monthly supply of inventory is based on the sell through rate of homes and homes active on the market. Monthly supply is 2.54 months which is slightly up from last month and down from this time last year at 4.28 months. This is due to homes selling quickly and year over year the new inventory has decreased. According to Tom Ruff, The Information Market “Our current market can best be described as a full-blown seller’s market. Anyone waiting for prices to fall will be waiting for a while.”

We’re in store for an “interesting” prime buying/selling season. Quoting Mike Orr, from the Cromford Report “Economics 101 teaches us that lower supply and higher demand is a recipe for higher prices. I’m expecting strong price gains through June. It won’t be long before the median price home surpasses $300,000. We will also see strong year-over-year gains in sales volume through the first quarter.  So stop wasting your time reading mundane housing reports and get out there and enjoy a prosperous spring as strong tailwinds work to your advantage.”

We begin February with 6,250 pending contracts; 3,946 UCB listings and 497 CCBS, giving us a total of 10,693 residential listings practically under contract. This compares to 9,247 of the same type of listings one year ago. At the beginning of February, the “pending” contracts are 15.64% higher than last year. There were 19 business days in February of 2019 and 19 this year, even with the additional calendar day there are the same number of business days. ARMLS reported 6,409 sales in February of 2019. STAT projects 7,200 sales this February.

We are now in our home buying/home selling season. This is the time of year when the number of homes under contract rise from their holiday season lows. It’s also the time of year when prices begin their seasonal ascent.

LinkedIn Video

Should Realtors Consider Using LinkedIn Video?

September 1st, 2017 Posted by Uncategorized 0 comments on “Should Realtors Consider Using LinkedIn Video?”


LinkedIn, owned by Microsoft, recently rolled out their own mobile native video feature which allows users to create video posts and comments. Users can upload their recorded videos directly via their LinkedIn app. Videos will auto play on silent and can be up to 10 minutes in length. (more…)

Social Media Secrets Top Real Estate

Social Media Secrets of Top Real Estate Professionals

February 17th, 2017 Posted by Social Media 0 comments on “Social Media Secrets of Top Real Estate Professionals”


Social media wasn’t always part of a solid real estate marketing strategy. It used to be viewed as an “add on”. Today, it’s clear that social media platforms are here to stay and using them to amplify your brand can be extremely effective.

Social Media Marketing strategy

Real Estate Marketing Strategy: 3 Game-changing Ingredients

January 29th, 2017 Posted by Marketing 0 comments on “Real Estate Marketing Strategy: 3 Game-changing Ingredients”

Real estate marketing isn’t about posting your awards or touting the number of homes you’ve sold. You’re stats don’t tell me if I can trust you with the biggest financial decision I’ll ever make. Marketing used to be a one-way street. I advertise and you buy. I talk and you listen. Thankfully (since we’re all consumers) we can now choose if we see ads and what ads are served.